30nama - Website Redesign
As part of a team project during my UI/UX course at MFT Tehran, we worked on a conceptual redesign of 30nama, a popular movie and TV platform. The goal was to improve navigation, modernize the interface, and create a more engaging user experience through a clean and consistent design.
At the beginning of the project, each team member created an individual questionnaire to explore user needs and pain points. These were then consolidated into a single version and distributed to target users. The collected responses provided valuable insights into user behaviors and expectations.
Based on the data collected from the questionnaire, we created user personas to better understand our target audience and their needs. Here’s an example: Sepideh Vala, a 20-year-old student who mainly uses the platform to quickly access and watch movies and series.
After finalizing the user persona, we created an Empathy Map to gain a deeper understanding of the user’s thoughts, feelings, actions, and frustrations. This step helped us connect more closely with the user experience and identify pain points that needed to be addressed in the redesign.
After developing personas and empathy maps, we created the site map of 30nama to visualize the overall structure and navigation of the platform. This helped us clearly identify key pages, their hierarchy, and user flows, ensuring a more organized and user-friendly experience.
Following the site map, each team member created paper wireframes for the redesign. We then reviewed all versions, discussed their strengths, and selected the best approach to move forward with digital wireframes in Figma.
In the final stage, I designed three pages: Homepage, News Single, and News. My tasks included creating cards for different sections, building reusable components, designing the footer, and ensuring an overall user-friendly layout.
